Creating Choice
Creating ways forward together

Welcome to Creating Choice: 

We offer professional assessment, training, coaching and organisational design services in a highly creative, person centred, innovative way. 

Here at Creating Choice we believe in using strength based approaches whether we are working in business or with individual clients. 

We work with you to identify your strengths and contribution, whether you are a young person looking for inspiration towards your career goals or a business looking to increase your productivity and growth potential. 

If you would like to find out more about our services please telephone 07515 191604 to speak with one of our team.  

 Who are we?

Claire Darwin

Director of Services

Associate Fellow of the British Psychological Society (AFBPS) with membership of the BPS divisions of Occupational Psychology & Educational and Child Psychology.

We also have close working partnerships with other companies such as Sycol and Inclusive Solutions 

Our work with organisations could be described as  intentional culture design meets person centred planning. Claire has a wealth of experience in both corporate, education and public sectors. This has led to the development of an approach that basically takes into account the most important aspect i.e. your people. Claire feels that there is really no difference between the corporate world and education in the sense that people are your main resource. Claire believes that if you look after your people, in terms of their physical and mental health, then they will, in turn, look after your business. 

Our highly skilled facilitators include a team of graphic facilitators who can record your meetings, team days or coaching sessions in a highly visual, engaging way.

This website will show you some of the main aspects of our business: 

  • Business Services
  • Coaching
  • Assessment
  • Training

We carry out our work across a range of contexts:

  • Corporate
  • Education (Colleges & Universities
  • Third Sector
  • Private Clients

If you have any questions about our work please give us a call on the number shown above and on our contact page.

Visiting Senior Fellow within the School of Psychology and Education at the University of Suffolk


We use visual, creative processes to support people, teams or services to dream big. From this we work with you to set high reaching yet realistic achievable targets keeping your vision in sight.  

Our planning processes have helped many organisations and individuals move forward in alignment with their vision, mission and values.  

Our team days are guaranteed to be active, fun and thought provoking.